Privacy policy
At Prime, we operate this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a curated shopping experience (the "Services"). Prime is powered by Shopify, which enables us to provide the Services to you.
This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or otherwise interact with our Services. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will prevail regarding your personal information.
Please read this Privacy Policy carefully. By using our Services, you acknowledge that you have read and understood how your information is handled.
Personal Information We Collect or Process
When we refer to "personal information," we mean information that identifies or can reasonably be linked to you.
We may collect:
- Contact details: Name, address, billing/shipping address, phone number, email
- Financial information: Payment details, transaction data, billing info
- Account information: Username, password, preferences
- Transaction data: Purchases, cart activity, returns, wishlist
- Communications: Messages or inquiries you send us
- Device information: IP address, browser, device identifiers
- Usage data: How you interact with our website and services
Personal Information Sources
We collect information:
- Directly from you (account creation, purchases, support requests)
- Automatically (cookies, device data, browsing activity)
- From service providers (payments, analytics, fulfillment)
- From partners or third parties
How We Use Your Personal Information
We use your data to:
- Provide and improve services: Process orders, payments, shipping, returns
- Personalize your experience: Recommendations, saved preferences
- Marketing & advertising: Emails, promotions, targeted ads
- Security & fraud prevention: Protect accounts and transactions
- Customer support: Respond to inquiries and requests
- Legal compliance: Meet legal obligations and enforce policies
How We Disclose Personal Information
We may share your information with:
- Shopify, vendors, and service providers (payments, analytics, shipping)
- Marketing and advertising partners
- Affiliates or corporate entities
- Legal authorities when required
- Third parties during business transfers (mergers, acquisitions, etc.)
Relationship with Shopify
Our store is hosted by Shopify. Shopify may process your personal information to operate and improve the Services.
Your data may be transferred to other countries for processing. You can review Shopify’s privacy practices on their official website.
Third-Party Websites and Links
Our website may include links to third-party platforms. We are not responsible for their privacy practices, so we recommend reviewing their policies.
Children's Data
Our Services are not intended for children. We do not knowingly collect personal information from minors. If such data is identified, it can be deleted upon request.
Security and Retention of Your Information
We take reasonable measures to protect your information, but no system is completely secure.
We retain your data only as long as necessary to:
- Provide our services
- Comply with legal obligations
- Resolve disputes
- Enforce agreements
Your Rights and Choices
Depending on your location, you may have rights to:
- Access your personal data
- Request deletion
- Correct inaccurate data
- Receive a copy of your data
- Opt out of marketing communications
You can unsubscribe from emails anytime using the link provided.
Complaints
If you have concerns about your data, you may contact us. You may also have the right to complain to your local data authority.
International Transfers
Your data may be processed outside your country. We ensure appropriate safeguards are in place where required by law.
Changes to This Privacy Policy
We may update this policy from time to time. Updates will be posted with a revised “Last Updated” date.
Contact
If you have any questions about this Privacy Policy, please contact us: